Background

Zuri Healthy Living is committed to empowering individuals to live whole spiritually, physically, and socially. Built on the pillars of fitness, faith, friends, and food, the foundation creates a unique community experience that merges spiritual growth with healthy lifestyle practices. Their mission is to normalize holistic health within the church and beyond, making wellness a Kingdom priority.

Challenge

Zuri needed promotional content that captured more than just events or activities, it had to communicate lifestyle, culture, and mission in a way that felt authentic and inviting. The challenge was to blend multiple themes wellness, spirituality and community to one cohesive visual message. With recurring events and programs, the content also needed to be flexible and reusable across different platforms and campaigns.

Solution

Byder developed a series of promotional visuals that told the story of Zuri’s mission through motion, color, and emotion. Footage was captured across real events to reflect the rhythm of Zuri’s lifestyle. Each frame was crafted to feel real, energetic, and grounded in purpose. The edit combined upbeat music, vibrant transitions, and quick pacing to create a compelling story that resonated with both faith-based and wellness audiences. The final content became a powerful communication tool used across social media, email campaigns, and future promo rollouts positioning Zuri Healthy Living as more than a foundation, but a movement of holistic transformation.