Background

Mission for Mercy is a nonprofit foundation committed to providing care, support, and resources for individuals battling kidney disease and cancer. As they prepared to launch a medical outreach campaign in Kenya, the foundation needed clear, professional visuals to communicate their mission, mobilize support, and build credibility across partners and donors.

Challenge

The foundation required content that could communicate urgency, compassion, and professionalism in one message. The challenge was to tell a compelling story of impact in a way that resonated across different cultures and audiences while maintaining a tone of hope and action. With an international campaign ahead, the content needed to be adaptable for social media, presentations, and fundraising tools.

Solution

Byder produced a concise, emotionally-driven explainer video that outlined the foundation’s mission and the purpose behind the Kenya campaign. Through thoughtful scripting, voiceover, and pacing, the video conveyed the heart of the initiative while remaining clear and professional. Alongside the video, we captured powerful photos of the team, preparation stages, and branded visuals to build momentum and create a unified media presence. The final content served as both a launch tool and long-term asset, helping Mission for Mercy communicate their impact and inspire action.