Background

Eden MSC launched a vibrant summer anthem by MACH & JOE that brought energy, joy, and faith together in a bold way. The song was designed to spark movement capturing the spirit of young believers celebrating freedom and purpose in Christ. They wanted a music video that visually matched the high-energy sound, with cinematic flair and a youthful, contagious vibe.

Challenge

The goal was to create a music video that stood out in the Christian music space something fresh, fun, and visually striking without losing message or meaning. The challenge was to capture the energy of summer, the unity of the group, and the Kingdom message, all in one shoot. From coordinating multiple locations to maintaining high pace and engagement throughout, the production had to balance storytelling with style.

Solution

Byder led the full creative production of the Eden MSC music video, crafting a fast-paced, energetic visual that matched the song’s upbeat summer vibe. The concept focused on capturing real movement, bold colors, and joyful expression, using vibrant outdoor locations and dynamic camera work to reflect the rhythm and youthfulness of the track. Direction was centered on highlighting the unity and energy of the group without overproduction, while editing emphasized fast cuts, rhythmic transitions, and warm tones to maintain momentum and vibe. The result was a cinematic visual that brought the sound to life and positioned Eden MSC as a fresh, fearless voice in Christian music.